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SDN Midwest conference

MEANINGFUL CONNECTIONS

JUNE 15, 2018 MINNEAPOLIS, MN

 

MEANINGFUL CONNECTIONS IN SERVICE DESIGN

 

The Minneapolis and Chicago Service Design Network Chapters teamed up to bring you the first SDN Midwest Conference. 

The one-day conference will feature hands-on activities, presentations about service design from a variety of perspectives and industries, workshops, and live music. 

Presentation topics will include: 
Service Design and AI • Meaningful Connections Through Artifacts and Materials • Secret Service Designers in your Organization • Ethics in Design •  Healthy Together: Improving Health and Inequities • Service Design and Behavior Change

We're excited to spend the day with you in an interactive conference and then show you to the Minneapolis art scene following the conference as we take part in the annual Northern Sparks event that begins at night.  

Thanks!

The Minneapolis and Chicago Team

 
 Molly Fuller  Minneapolis

Molly Fuller
Minneapolis

 Erin Borreson  Chicago

Erin Borreson
Chicago

 Yoshi Suzuki-Lambrecht  Minneapolis

Yoshi Suzuki-Lambrecht
Minneapolis

 Thomas Brandenburg  Chicago

Thomas Brandenburg
Chicago

 Michelle Maryns  Minneapolis

Michelle Maryns
Minneapolis

 Michelle Kwolek  Chicago

Michelle Kwolek
Chicago

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Sponsorship

Sponsorship offerings for the first Midwest U.S. Service Design Network Conference in Minneapolis provide premiere placement and allow you to promote all facets of your brand to 150 professionals in service design, customer experience, innovation, strategy and user experience. These opportunities are available on a first come, first serve basis, so please secure your package today. If interested, please reach out to Yoshi Suzuki-Lambrecht, our conference finance chair at yoshis@slalom.com. We can't wait to partner with you! 

Thanks to our current sponsors!

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schedule

8:30 | Registration
9:00 | Welcome
9:10–10:10 | Connecting with a Mindset of Discovery: Building Trust and Community through Laughter and Play, Margi Simmons, Brave New Workshop
10:10–10:50 | Keynote: Let's Be Mindful: Embracing Artificial Intelligence in Service Design for Health and Healthcare, Barbara Barry, Mayo Clinic
10:50-11:05 | Break
11:05–11:25 | The Risk is the Reward, Leslie Ruckman, Friends
11:25–11:45 | Innovation is a problem of FLOW, not lack of ideas, Shilpi Kumar, Khoj Lab
11:40–12:05 | The Willmar Experience: How the State’s Largest Health Plan is Engaging an Entire Community to Improve Health, Maria Regan Gonzalez, BCBS MN
12:05–12:45 | Lunch
12:45–2:45 | Workshops (Each attendee can attend 1 workshop, sign up coming soon.)

Ethics in Design: A Journey of Self-Reflection and Collaboration for Ethical Understanding, Ciara Taylor, freelance
Lessons from Black Mirror: Design fiction for Service Design, Chanda Patel + Halle Murray, Fjord
Connecting to the Market, Josh Clayton + Kathleen Hendrick, Peer Insight
Designing for Behaviour Change, Max Silverbrook + Amit Kiran, Bridgeable
Service Design + Biomimicry, Lisa Helminiak + Denny Royal, Azul Seven
Advanced Mapping of End-to-End Experiences, Robert Bau, Fjord

2:45–3:00 | Break
3:00–3:15 | Workshop Debriefs
3:15–3:55 | Activating Secret Service Designers in Your Organization, Laura Salisbury + Megan Enright, Salesforce
3:55–4:15 | Making Meaningful Connections: Designing Relationships at Various Levels of Interaction, Amy Pogue Brady, US Bank
4:15–4:35 | The need for connection among older adults who are aging in place, Kat Jayne, Fathom Consulting
4:35–4:45 | Break
4:45–5:25 | Space as a Connector, Radhika Gupta, Fjord
5:25–5:40 | Tony Simmons, High School for the Recording Arts (HSRA) 
5:40–6:20 | Alternate Service Futures, Mark Jones, SD Lab
6:20–6:30 | Closing Remarks
6:30 | Happy Hour Begins
6:45–7:05 | Hip Hop Performance by Students from the High School of Recording Arts
8:00 PM Happy Hour Ends, Proceed to Northern Sparks Art Event
9:00 PM  | Northern Spark Kicks Off

SPEAKERS

  Margi Simmons   Brave New Workshop  Connecting with a Mindset of Discovery

Margi Simmons
Brave New Workshop
Connecting with a Mindset of Discovery

  Barbara Barry, PhD   Mayo Clinic   Let's Be Mindful: Embracing Artificial Intelligence in Service Design for Health and Healthcare

Barbara Barry, PhD
Mayo Clinic 
Let's Be Mindful: Embracing Artificial Intelligence in Service Design for Health and Healthcare

  Leslie Ruckman   Friends  The Risk is the Reward

Leslie Ruckman
Friends
The Risk is the Reward

  Shilpi Kumar   Khoj Lab  Innovation is a Problem of Flow, Not a Lack of Ideas

Shilpi Kumar
Khoj Lab
Innovation is a Problem of Flow, Not a Lack of Ideas

  Maria Regan Gonzalez   Blue Cross Blue Shield of Minnesota  The Willmar Experience: How the State’s Largest Health Plan is Engaging an Entire Community

Maria Regan Gonzalez
Blue Cross Blue Shield of Minnesota
The Willmar Experience: How the State’s Largest Health Plan is Engaging an Entire Community

  Josh Clayton   Peer Insight  Connecting to the Market - Workshop  

Josh Clayton
Peer Insight
Connecting to the Market - Workshop
 

  Laura Salisbury   Salesforce  Secret Service Designers 

Laura Salisbury
Salesforce
Secret Service Designers 

  Mark Jones   SD Labs  Alternate Service Futures

Mark Jones
SD Labs
Alternate Service Futures

  Robert Bau   Fjord  Advanced Journey Mapping - Workshop

Robert Bau
Fjord
Advanced Journey Mapping - Workshop

  Ciara Taylor   Freelancer  Ethics in Design: A Journey of Self-Reflection and Collaboration for Ethical Understanding - Workshop

Ciara Taylor
Freelancer
Ethics in Design: A Journey of Self-Reflection and Collaboration for Ethical Understanding - Workshop

 Kathleen Hendrick  Peer Insight  Connecting to the Market - Workshop  

Kathleen Hendrick
Peer Insight
Connecting to the Market - Workshop
 

  Megan Enright   Salesforce  Secret Service Designers

Megan Enright
Salesforce
Secret Service Designers

  Kat Jayne   Fathom Consulting  Connection Among Older Adults

Kat Jayne
Fathom Consulting
Connection Among Older Adults

  Tony Simmons   High School Recording Arts  Evolving Education through Music

Tony Simmons
High School Recording Arts
Evolving Education through Music

  Chanda Patel   Fjord  Lessons from Black Mirror: Design Fiction for Service Design - Workshop  

Chanda Patel
Fjord
Lessons from Black Mirror: Design Fiction for Service Design - Workshop
 

  Max Silverbrook   Bridgeable  Designing for Behavior Change - Workshop

Max Silverbrook
Bridgeable
Designing for Behavior Change - Workshop

  Radhika Gupta   Fjord  Space as Connector

Radhika Gupta
Fjord
Space as Connector

  Denny Royal   Azul Seven  Service Design + Biomimicry - Workshop

Denny Royal
Azul Seven
Service Design + Biomimicry - Workshop

  Halle Murray   Fjord  Lessons from Black Mirror: Design Fiction for Service Design - Workshop  

Halle Murray
Fjord
Lessons from Black Mirror: Design Fiction for Service Design - Workshop
 

  Amit Kiran   Bridgeable  Designing for Behavior Change - Workshop

Amit Kiran
Bridgeable
Designing for Behavior Change - Workshop

  Amy Pogue   US Bank  Making Meaningful Connections

Amy Pogue
US Bank
Making Meaningful Connections

 Lisa Helminiak  Azul Seven  Service Design + Biomimicry - Workshop

Lisa Helminiak
Azul Seven
Service Design + Biomimicry - Workshop

VENUE

St. Thomas University

1000 LaSalle Ave

Minneapolis, MN 55403

 
 
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NORTHERN SPARK

When the sun sets on SDN Conference the fun is just getting started. We're encouraging participation in this all-night festival in downtown Minneapolis. 

accommodations

The Hyatt Regency and Le Meridien Chambers are two hotels close to the the venue.

There are also AirBnB options near the venue on 11th St South.

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Hyatt Regency

A luxury hotel, seven minute walk to the conference venue, St. Thomas. 

   

Le Meridien Chambers

A cute art boutique hotel, four minute walk to the conference venue, St. Thomas University. 

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