MEANINGFUL CONNECTIONS IN SERVICE DESIGN
The Minneapolis and Chicago Service Design Network Chapters teamed up to bring you the first SDN Midwest Conference.
The one-day conference will feature hands-on activities, presentations about service design from a variety of perspectives and industries, workshops, and live music.
Presentation topics will include:
Service Design and AI • Meaningful Connections Through Artifacts and Materials • Secret Service Designers in your Organization • Ethics in Design • Healthy Together: Improving Health and Inequities • Service Design and Behavior Change
We're excited to spend the day with you in an interactive conference and then show you to the Minneapolis art scene following the conference as we take part in the annual Northern Sparks event that begins at night.
The Minneapolis and Chicago Team
Sponsorship offerings for the first Midwest U.S. Service Design Network Conference in Minneapolis provide premiere placement and allow you to promote all facets of your brand to 150 professionals in service design, customer experience, innovation, strategy and user experience. These opportunities are available on a first come, first serve basis, so please secure your package today. If interested, please reach out to Yoshi Suzuki-Lambrecht, our conference finance chair at email@example.com. We can't wait to partner with you!
Thanks to our current sponsors!
8:30 | Registration
9:00 | Welcome
9:10–10:10 | Connecting with a Mindset of Discovery: Building Trust and Community through Laughter and Play, Margi Simmons, Brave New Workshop
10:10–10:50 | Keynote: Let's Be Mindful: Embracing Artificial Intelligence in Service Design for Health and Healthcare, Barbara Barry, Mayo Clinic
10:50-11:05 | Break
11:05–11:25 | The Risk is the Reward, Leslie Ruckman, Friends
11:25–11:45 | Innovation is a problem of FLOW, not lack of ideas, Shilpi Kumar, Khoj Lab
11:40–12:05 | The Willmar Experience: How the State’s Largest Health Plan is Engaging an Entire Community to Improve Health, Maria Regan Gonzalez, BCBS MN
12:05–12:45 | Lunch
12:45–2:45 | Workshops (Each attendee can attend 1 workshop, sign up coming soon.)
Ethics in Design: A Journey of Self-Reflection and Collaboration for Ethical Understanding, Ciara Taylor, freelance
Lessons from Black Mirror: Design fiction for Service Design, Chanda Patel + Halle Murray, Fjord
Connecting to the Market, Josh Clayton + Kathleen Hendrick, Peer Insight
Designing for Behaviour Change, Max Silverbrook + Amit Kiran, Bridgeable
Service Design + Biomimicry, Lisa Helminiak + Denny Royal, Azul Seven
Advanced Mapping of End-to-End Experiences, Robert Bau, Fjord
2:45–3:00 | Break
3:00–3:15 | Workshop Debriefs
3:15–3:55 | Activating Secret Service Designers in Your Organization, Laura Salisbury + Megan Enright, Salesforce
3:55–4:15 | Making Meaningful Connections: Designing Relationships at Various Levels of Interaction, Amy Pogue Brady, US Bank
4:15–4:35 | The need for connection among older adults who are aging in place, Kat Jayne, Fathom Consulting
4:35–4:45 | Break
4:45–5:25 | Space as a Connector, Radhika Gupta, Fjord
5:25–5:40 | Tony Simmons, High School for the Recording Arts (HSRA)
5:40–6:20 | Alternate Service Futures, Mark Jones, SD Lab
6:20–6:30 | Closing Remarks
6:30 | Happy Hour Begins
6:45–7:05 | Hip Hop Performance by Students from the High School of Recording Arts
8:00 PM | Happy Hour Ends, Proceed to Northern Sparks Art Event
9:00 PM | Northern Spark Kicks Off
When the sun sets on SDN Conference the fun is just getting started. We're encouraging participation in this all-night festival in downtown Minneapolis.