Activating Secret Service Designers in Your Organization
Our biggest challenge in delivering holistic experiences is overcoming our own organizational silos. Aligning with the conference theme of Meaningful Connections, this talk focuses on harnessing and aligning internal capabilities to further service design thinking. In today’s in-house teams, service design is still a relatively small discipline. However, there are often allies in the form of content strategists, product marketing managers, and in broader design teams — they just might not know it yet. We’ll cover how to activate these teammates as secret service designers through shared goals, common language, resources, and more.
Director of Experience Design, Salesforce
Megan has been an advocate for user-centered design for over a decade—delivering high-profile digital experiences for Chevron, Facebook, Apple, Yahoo, and more. As a Director of Experience Design at Salesforce, she leads multidisciplinary creative teams that use design thinking to turn human insights into business impact for Salesforce's most ambitious customers. With a hybrid background in user experience, content strategy, and design ecosystems, Megan brings a holistic approach to creative leadership.
As an Experience Architect at Salesforce, Laura works with clients to strategically define product and service experiences. Her experience envisioning the future with companies such as Chipotle, Medtronic and Rodan + Fields spans digital and physical touchpoints in pursuit of creating more holistic solutions for the user. Her diverse background in business, industrial design and design research drives her passion for beautifully designed systems and provides diverse experiences to draw on for rich strategic insight.