Workshop: Connecting to the Market
In this workshop, we'll explore the spectrum of in-market experiments through multiple case studies and complete hands-on activities to practice in-market experiment design. It will focus on research design that helps clients develop new concepts through co-creation by evolving research design from measuring what people say to measuring what they actually do by conducting "right-sized" in-market experiments.
Josh has experience in startups, design, consulting, organizational growth, and change management. Before joining Peer Insight, he was the Director of Innovation and Design at iMentor, a national non-profit organization. In this intreprenuerial role, Josh designed, launched, and scaled new products and services, providing him with deep insight into the complexity of standing up new initiatives within an existing organization. He has also consulted with Baker McKenzie, AARP, Big Brothers Big Sisters, City Year, and Miami Dade College to launch new initiatives. Josh combines strategy and design to realize possibility.
Josh has a BS in Business Administration from the University of Missouri and an MFA from Rutgers University.
Trained as both an engineer and a designer, Kathi combines a social scientist’s nose for weak signals with an engineer’s appetite for rigor. She has a unique ability to stay laser-focused on the strategic context of a project while being able to uncover, synthesize and create possibilities from quantitative and qualitative data and insights. She's honed these abilities through her work as a new product development engineer at W.L. Gore & Associates, and by supporting innovation work with clients such as Cardinal Health and AARP. Her design research toolkit is interdisciplinary and entrepreneurial in nature.
Kathleen has a BS in Mechanical Engineering from the University of Maryland and an MS in Strategic Design & Management from Parsons The New School for Design.