Workshop: Designing for Behavior Change
Impactful design often involves motivating specific user behaviors. Whether that's helping people to start saving money, encouraging more sustainable modes of travel, or establishing healthy eating habits, all these actions require an element of change.
In the Designing for Behavior Change workshop we’ll provide you with hands-on experience on how to harness behavioral economics to design better products and services that nudge users when faced with a decision.
In Designing for Behaviour Change, we will answer:
- What is behavioral economics (BE) and how does it intersect with design?
- How can behavioral economics be leveraged to design behavior change?
- Which BE principles are most relevant to service designers?
This workshop will introduce you to Bridgeable’s Designing for Behavior Change toolkit and provide step-by-step guidance for incorporating BE into your design process.
This workshop is ideal for design practitioners who are familiar with the foundational tools of Service Design and are interested in designing for behavior change.
Amit leads the Capability Development practice at Bridgeable, a Toronto-based service design consultancy. Through hands-on workshops and practical project work, Amit has equipped non-designers from industries like healthcare and finance to learn the tools and language of design and incorporate them into their day-to-day activities. Amit helps people channel their inner service designer.
Amit has an MBA and BASc in Electrical Engineering from the University of Toronto, in addition to being a certified P.Eng (Professional Engineer) and MoFS (Master of Fantasy Sports).
Design Researcher, Bridgeable
At Bridgeable, Max applies behavioural science, integrating quantitative and qualitative methods, to understand and motivate desired user behaviours. In his previous academic research, he applied cutting-edge simultaneous EEG/fMRI and behavioural testing to investigate information processing during changes in conscious awareness. Max enjoys applying knowledge of human behaviour to design behavioural interventions that help people make better choices.
Max has a Masters in Cognitive Neuroscience from the Brain and Mind Institute at Western University and a B.Sc (Hons) in Life Sciences from Queen’s University.