Making Meaningful Connections: Designing Relationships at Various Levels of Interaction  

More organizations are designing digital engagement tools to promote behavior change or deliver services, but are these tools really delivering a meaningful relationship with its participants? What are the essential elements needed for creating a meaningful connection? We are built for relationships and built for interaction; but do digital conversations fill that need? Is there a continuum of types of problems and types of relationships? How should organizations think about matching those points in order to accomplish both their goals and their customer’s goals?


Amy Pogue Brady

Experience Design Strategy Director, US Bank

Amy has worked as a designer, innovator and all around curious person for 20 years and has a wide variety of experiences from healthcare, retail, CPG, consulting to financial services. Her varied background has allowed her the opportunity to lead the charge on bringing Human Centered Design at each organization bringing fresh methods and new competencies into the fold as well as convening teams around common goals and methods in order to amplify and extend the impact of new ways of working. At the core, she is focused on understanding human needs on a personal level in order to imagine better futures.

Amy has a BS from the University of Minnesota and a Masters of Design from the Institute of Design at the Illinois Institute of Technology. When she’s not working, she’s raising her family, making jewelry and enjoying the community of the Twin Cities as much as possible (and that’s a lot!).